Introduction to Market Access for Pharmaceuticals (PDF)

Introduction to Market Access for Pharmaceuticals (PDF)

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AUTHORS: Mondher ToumiMondher Toumi
Category:

Introduction to Market Access for Pharmaceuticals (PDF)

Market access is the fourth hurdle in the drug development process and the primary driver for global income of any new drug. Without a strategy in place for pricing, showing value for effectiveness and an understanding of the target purchasers’ needs, the drug will fail to reach its intended market value. Introduction to Market Access for Pharmaceuticals is based on an accredited course in this area, taken from the European Market Access University Diploma (EMAUD), and is affiliated with Aix Marseille University.

AUTHORS: Mondher ToumiMondher Toumi
PAGES: 204
YEAR: 2017
PUBLICATION: CRC PRESS
LANGUAGE: English

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